¿Cómo Dice?: How Does It Go?

In our latest live concert footage of Belanova, lead singer Denisse Guererro turns to the audience and asks:

Este mundo gira y algún día ha de morir

This world spins and someday it shall die

pero contigo -¿Cómo dice, Guadalajara?

but with you -How does it go, Guadalajara?

Captions 28-29, Belanova - Tus ojos
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The crowd responds by singing along to the well known song. North of the border, concertgoers might hear the words "How does it go?" to provoke a similar sing-along.

But wait. Most of you know the verb decir most often means "to say" or "to tell." It's ir that typically means "to go." A literal-minded translation of ¿Cómo dice? might be something more like "What does [it / the song / the tune] say?"

When we asked around, we gathered some more examples of English phrases in which "go" is best expressed in Spanish with decir. Here they are:

As the song goes
Como dice la canción

As the saying goes
Como dice el refrán

So the story goes
Se dice

So the argument goes (reputedly)
Según se dice

Hearing "decir" used in this context, it becomes much easier to understand another new music video. In "Llora mi corazón," La Secta Allstar leads into their own refrain with: