Just over a quarter of Mexico’s 127.5 million people are aged 18-24, and as such the “youth vote” could easily make or break any candidate in Mexico’s upcoming election on July 2. Patterned after the “Rock the Vote” campaign in the USA, Tu Rock Es Votar is running a television, radio and web campaign that hopes to improve voter turnout in the Mexican youth population despite a general desencantado (“disenchanted”) attitude found amongst all eligible voters.

Tu Rock Es Votar, a.k.a. TREV, continues its efforts to rally Mexico’s youth to get out and vote come election day. It’s something of an unspoken secret that TREV’s organizers tend to lean to the left, but they strive to make the ads non-partisan.

Felipe Calderón is running for president of Mexico as the candidate of PAN, Partido Acción Nacional. “The National Action Party” is also the party of Mexico’s current president, Vicente Fox. Felipe’s campaign slogan? Para que Vivamos Mejor, “So we can live better.” We know there must a word play parody of this phrase, but we haven’t found it yet!

Does Felipe Calderón love his children? We are quite sure that he does. If this promotional video for the possible heir to fellow PANista Vicente Foxe seems to you to have a “North of the border” slickness, it may not be simply coincidental.

Harvard-educated Felipe Calderón, who the New York Times calls “a dapper man who speaks with all the fire of an economist,” is perceived as the safe, business-friendly presidential candidate. This video carefully cultivates a persona antithetical to the rougher-hewn López Obrador.

Can the forced displacement of families ever be justified? This is a question that knows no borders as governments seek out locations for new highways, hospitals, universities, and, especially, airports. The people of Atenco, Mexico, argue against plans to put one on their farmlands.

If you find it unusual that a farmer is comparing compensation for his land with the cost of presidential bath linens, you are clearly not aware of the toallagate scandal that rocked Vicente Fox’s administration and led to resignations at Los Pinos. We’re not sure what kind of towel US $400 buys, but it best be pretty darned afelpado is all we can say!

Something that induces lagrimas (tears) is said to be lacrimógeno. So if you were organizing a Festival de cine lacrimógeno, only tear-jerkers would fit the bill. If, on the other hand, you were organizing a protest of the forced seizure of your family’s farm, you might find yourself crying because of the gas lacrimógeno wafting through the air.

Partido de la Revolución Democrática is what PRD stands for, and Mexican presidential hopeful Manuel López Obrador has been with the organization since its infancy when was known as the “Democratic Current” (Corriente Democrática), a dissenting wing of the once indomitable PRI, Partido Revolucionario Institucional.

López Obrador’s campaign commercials really try to shake potential voters out of their sillas, attempting to give the potentially marginalized a strong message: “now it’s our turn, now it’s your turn!” He blatantly positions himself against the rich, those who “take the biggest piece of the cake.”