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At top of the Mexican Rock’s pyramid is Café Tacuba. Since their breakthrough Re (1994), they have reshaped themselves countless times. Rubén Isaac Albarrán Ortega, their lead singer, has a thing for changing his name. He even puts Diddy to shame! Through the years, he has been known as “Juan,” “Pinche Juan,” “Cosme,” “Masiosare,” “Anónimo,” “Nrü,” “Amparo Tonto Medardo In Lak’ech,” “At Medardo ILK,” “G3,” “Gallo Gasss,” “Élfego Buendía,” “Rita Cantalagua,” “Sizu Yantra,” “Ixaya Mazatzin Tleyótl,” “Ixxi Xoo,” and “Cone Cahuitl.” Enough for an identity crisis!