Útilies. It relates to school supplies, including notebooks, pens, pencils, crayons, paper, scissors… anything children need to get through the school year. Not a big deal for the middle class, but it can be a serious challenge to those of lesser means. López Obrador made it a campaign promise that útilies would be provided free to all children throughout Mexico, just as he did for the children of Mexico City while he was mayor.

Just, as immigration is a big campaign issue in the US, emigration touches a nerve in Mexico. When Andrés Manuel Lopéz Obrador ran for president of Mexico in 2006, he wanted to make it clear that his goal was to create jobs, in Mexico, so that would-be migrants would feel less need to flee north.