Los comerciales de campaña de López Obrador trataban de ganarse el voto de la clase más amolada en México con el slogan: “Ahora le toca a la gente, ahora te toca a ti… por el bien de todos”.

Should government pump money into the economy and generate jobs by financing giant public works projects? In the extremely close Mexican presidential election of 2006 (which he lost), Andrés Manuel López Obrador made it clear that that his answer is a decisive ¡Sí!

Enjoying almost full support by his party as their presidential candidate, Andrés Manuel López Obrador stepped down from his post as Mayor of Mexico City, aka D.F. (Distrito Federal) to campaign for the presidency of Mexico in the 2006 elections against Felipe Calderón.

Harvard-educated Felipe Calderón, who the New York Times calls “a dapper man who speaks with all the fire of an economist,” is perceived as the safe, business-friendly presidential candidate. This video carefully cultivates a persona antithetical to the rougher-hewn López Obrador.