Should government pump money into the economy and generate jobs by financing giant public works projects? In the extremely close Mexican presidential election of 2006 (which he lost), Andrés Manuel López Obrador made it clear that that his answer is a decisive ¡Sí!

Political campaigns are tough (and they can get even tougher after the voting). In this video documenting Andrés Manuel López Obrador’s presidential race, we learn some of the tricks of the trade in Mexico.

Útilies. It relates to school supplies, including notebooks, pens, pencils, crayons, paper, scissors… anything children need to get through the school year. Not a big deal for the middle class, but it can be a serious challenge to those of lesser means. López Obrador made it a campaign promise that útilies would be provided free to all children throughout Mexico, just as he did for the children of Mexico City while he was mayor.

Just, as immigration is a big campaign issue in the US, emigration touches a nerve in Mexico. When Andrés Manuel Lopéz Obrador ran for president of Mexico in 2006, he wanted to make it clear that his goal was to create jobs, in Mexico, so that would-be migrants would feel less need to flee north.

Enjoying almost full support by his party as their presidential candidate, Andrés Manuel López Obrador stepped down from his post as Mayor of Mexico City, aka D.F. (Distrito Federal) to campaign for the presidency of Mexico in the 2006 elections against Felipe Calderón.