Political campaigns are tough (and they can get even tougher after the voting). In this video documenting Andrés Manuel López Obrador’s presidential race, we learn some of the tricks of the trade in Mexico.

Tu Rock Es Votar, a.k.a. TREV, continues its efforts to rally Mexico’s youth to get out and vote come election day. It’s something of an unspoken secret that TREV’s organizers tend to lean to the left, but they strive to make the ads non-partisan.