Guillermo gives us an in-depth explanation of the manner in which Maya ceremonies were used to welcome the seasons, each of which represented a unique consciousness.

Armando David Ortigosa decided that something needed to be done to motivate the young people of Mexico to participate in its presidential election. He looked north for inspiration, where the “Rock the Vote” campaign used pop stars to try and get young voters to the polls. The Mexican equivalent became known as Tu Rock Es Votar.