Just over a quarter of Mexico’s 127.5 million people are aged 18-24, and as such the “youth vote” could easily make or break any candidate in Mexico’s upcoming election on July 2. Patterned after the “Rock the Vote” campaign in the USA, Tu Rock Es Votar is running a television, radio and web campaign that hopes to improve voter turnout in the Mexican youth population despite a general desencantado (“disenchanted”) attitude found amongst all eligible voters.

Tu Rock Es Votar, a.k.a. TREV, continues its efforts to rally Mexico’s youth to get out and vote come election day. It’s something of an unspoken secret that TREV’s organizers tend to lean to the left, but they strive to make the ads non-partisan.

Felipe Calderón is running for president of Mexico as the candidate of PAN, Partido Acción Nacional. “The National Action Party” is also the party of Mexico’s current president, Vicente Fox. Felipe’s campaign slogan? Para que Vivamos Mejor, “So we can live better.” We know there must a word play parody of this phrase, but we haven’t found it yet!

Does Felipe Calderón love his children? We are quite sure that he does. If this promotional video for the possible heir to fellow PANista Vicente Foxe seems to you to have a “North of the border” slickness, it may not be simply coincidental.

Harvard-educated Felipe Calderón, who the New York Times calls “a dapper man who speaks with all the fire of an economist,” is perceived as the safe, business-friendly presidential candidate. This video carefully cultivates a persona antithetical to the rougher-hewn López Obrador.

Partido de la Revolución Democrática is what PRD stands for, and Mexican presidential hopeful Manuel López Obrador has been with the organization since its infancy when was known as the “Democratic Current” (Corriente Democrática), a dissenting wing of the once indomitable PRI, Partido Revolucionario Institucional.

López Obrador’s campaign commercials really try to shake potential voters out of their sillas, attempting to give the potentially marginalized a strong message: “now it’s our turn, now it’s your turn!” He blatantly positions himself against the rich, those who “take the biggest piece of the cake.”

Enjoying almost full support by his party as their presidential candidate, Andrés Manuel López Obrador stepped down from his post as Mayor of Mexico City, aka D.F. (Distrito Federal) to campaign for the presidency of Mexico in the 2006 elections against Felipe Calderón.

Manuel Rosales attempted to become the next president of Venezuela. He had the support of much of the middle class, the upper class, and even some of the lower class, but in the end the populist appeal of Victor Hugo Chavez was just too big of a hurdle. Don’t feel too bad for Manuel, he is still governor of the state of Zulia.

Not only did poor Manuel Rosales lose the election for president, but winner Hugo Chavez’ supporters are trying to knock him out of his post as governor of Zulia. In a faux futuristic recounting of a would be history, this wildly hopeful presidential campaign ad (disguised as a movie trailer) not only dared Venezuelans to vote for change, but dared to sell a bearskin before actually catching the bear.

Just, as immigration is a big campaign issue in the US, emigration touches a nerve in Mexico. When Andrés Manuel Lopéz Obrador ran for president of Mexico in 2006, he wanted to make it clear that his goal was to create jobs, in Mexico, so that would-be migrants would feel less need to flee north.

Útilies. It relates to school supplies, including notebooks, pens, pencils, crayons, paper, scissors… anything children need to get through the school year. Not a big deal for the middle class, but it can be a serious challenge to those of lesser means. López Obrador made it a campaign promise that útilies would be provided free to all children throughout Mexico, just as he did for the children of Mexico City while he was mayor.

Political campaigns are tough (and they can get even tougher after the voting). In this video documenting Andrés Manuel López Obrador’s presidential race, we learn some of the tricks of the trade in Mexico.

Should government pump money into the economy and generate jobs by financing giant public works projects? In the extremely close Mexican presidential election of 2006 (which he lost), Andrés Manuel López Obrador made it clear that that his answer is a decisive ¡Sí!

Foreign students who have gone to Monterrey, Mexico to study at Monterrey Technological Institute tell us about their experience there and the plethora of opportunities that the university has to offer.