Should government pump money into the economy and generate jobs by financing giant public works projects? In the extremely close Mexican presidential election of 2006 (which he lost), Andrés Manuel López Obrador made it clear that that his answer is a decisive ¡Sí!

Enjoying almost full support by his party as their presidential candidate, Andrés Manuel López Obrador stepped down from his post as Mayor of Mexico City, aka D.F. (Distrito Federal) to campaign for the presidency of Mexico in the 2006 elections against Felipe Calderón.

López Obrador’s campaign commercials really try to shake potential voters out of their sillas, attempting to give the potentially marginalized a strong message: “now it’s our turn, now it’s your turn!” He blatantly positions himself against the rich, those who “take the biggest piece of the cake.”

Felipe Calderón is running for president of Mexico as the candidate of PAN, Partido Acción Nacional. “The National Action Party” is also the party of Mexico’s current president, Vicente Fox. Felipe’s campaign slogan? Para que Vivamos Mejor, “So we can live better.” We know there must a word play parody of this phrase, but we haven’t found it yet!

Does Felipe Calderón love his children? We are quite sure that he does. If this promotional video for the possible heir to fellow PANista Vicente Foxe seems to you to have a “North of the border” slickness, it may not be simply coincidental.

Harvard-educated Felipe Calderón, who the New York Times calls “a dapper man who speaks with all the fire of an economist,” is perceived as the safe, business-friendly presidential candidate. This video carefully cultivates a persona antithetical to the rougher-hewn López Obrador.

Just over a quarter of Mexico’s 127.5 million people are aged 18-24, and as such the “youth vote” could easily make or break any candidate in Mexico’s upcoming election on July 2. Patterned after the “Rock the Vote” campaign in the USA, Tu Rock Es Votar is running a television, radio and web campaign that hopes to improve voter turnout in the Mexican youth population despite a general desencantado (“disenchanted”) attitude found amongst all eligible voters.

Tu Rock Es Votar, a.k.a. TREV, continues its efforts to rally Mexico’s youth to get out and vote come election day. It’s something of an unspoken secret that TREV’s organizers tend to lean to the left, but they strive to make the ads non-partisan.