Meet a group of Mexican workers who arduously labor on the construction of a new building while they share with us some of the ins and outs of their task.

From the Rey Juan Carlos University in Madrid, Luis Matosas speaks to us about his job as a computer science professor. He additionally organizes a seminar on marketing and "personal branding" and explains to us its importance in the current labor market.

Chober and his buddies are building a little club on the beach that is aiming to provide services to beach goers and visitors, while at the same time providing events and opportunites for community members, particularly young people. Like his friend Francisco, Chober is concerned with the environment, and finding uses for discarded materials.

A fishing village like Adícora can be a place of work and industry for locals, but also one of rest and relaxation for travelers. Chober comes from a fishing family and knows the trade, but he recognizes the growing importance of tourism. His generation realizes that the survival of both ways of life necessitates better care of the environment and increased ecological awareness.