Armando David Ortigosa decided that something needed to be done to motivate the young people of Mexico to participate in its presidential election. He looked north for inspiration, where the “Rock the Vote” campaign used pop stars to try and get young voters to the polls. The Mexican equivalent became known as Tu Rock Es Votar.

Could it be that the “Tu Rock es Votar” campaign resulted in a closer Mexican 2006 election, one that ironically left the youth feeling more disillusioned than ever? Felipe Calderón Hinojosa edged out Andrés Manuel López Obrador by such a thin margin that the losing side demanded a total recount, which was not granted. The ensuing cloud surrounding the election left a bitter taste in the mouths of many Mexicans.

A pair of down-and-out criminals set their sights on an ambitious, vulnerable young woman.

A young blind woman, Laura, begins a radio interview about how she acquired her seeing eye dog, Zazen, and how he helped her at her recently secured job in telemarketing.

As thugs plot to sell her beloved guide dog, Laura recalls how she trained him.

Via a radio interview in the aftermath of the abduction of her beloved seeing eye dog, Zazen, a young blind woman, Laura reveals her determination to work and contribute to society in the best manner possible.

Flashbacks depict Laura's excitement after securing a job as well as the thugs' subsequent plot to sell her beloved stolen dog.

Laura recalls how she got Zazen and the horrific day he was taken from her.

Federico arrives to console a distressed Laura as the thugs grapple with what to do with their new ward.

Laura speaks on the radio about her desire to educate blind people about the benefits having a guide dog while, in a flashback, the thugs argue about the best way to treat her stolen dog, Zazen.

As Federico attempts to console Laura, the thugs try to sell her beloved guide dog.

As the dog's barking seems to perturb the thief as much as the potential customer, her friend, Fede, attempts to coerce a distraught Laura to eat.

Laura continues her radio interview, explaining what a great friend Federico was to her in the wake of her dog's disappearance and how he instructed her to send positive vibes to Zazen. Via flashback, we see how Zazen's barking began to give away the suspiciousness of the situation to his potential purchaser.

As Laura works with a social media specialist in the hopes of getting back her beloved Zazen, one of his captors is about to close the deal to sell him.

Laura publicly thanks social media expert, Ana, for her help in reconnecting her with her stolen seeing-eye dog.