Veronica explains to us about a type of therapy that she calls, "psychocorporal reprogramming," which aims to maintain balance within human beings by adjusting how much emphasis is given to their different needs at various times in their lives.

You may know the baraja española, the Spanish deck of cards, with its classic renderings of kings and knights in four suits. Our illustrator friend Antonio Vargas created a uniquely Mexican baraja with native imagery drawing from the pre-Columbian Aztec, Olmec, Toltec and Mayan cultures.

Could it be that the “Tu Rock es Votar” campaign resulted in a closer Mexican 2006 election, one that ironically left the youth feeling more disillusioned than ever? Felipe Calderón Hinojosa edged out Andrés Manuel López Obrador by such a thin margin that the losing side demanded a total recount, which was not granted. The ensuing cloud surrounding the election left a bitter taste in the mouths of many Mexicans.

Armando David Ortigosa decided that something needed to be done to motivate the young people of Mexico to participate in its presidential election. He looked north for inspiration, where the “Rock the Vote” campaign used pop stars to try and get young voters to the polls. The Mexican equivalent became known as Tu Rock Es Votar.