De consumidor a persona means “From consumer to person,” and that’s a transformation of psyche the world may need to undertake if it’s going to survive peak ecological crises. Un Solo Mundo Produciones is a production company in Granada, Spain that produces engaging films revolving around social and environmental themes important to the planet as a whole.

Is organic farming still ecological when excessive resources are spent to ship goods halfway around the world? Why are ecologically-oriented producers more subject to government oversight than those using environmental contaminants?

Reducir, reutilizar, y reciclar: most of us have heard it in English, and here we hear it in Spanish. These women explain to us the “three R's” to combat the excessive amount of waste that we generate.

Transgenic, or genetically modified, crops are a marginal issue for most people in the United States. This is not the case in Europe, where the issue of transgénicos is very much in the forefront of the public's mind.

Comercio Justo, or “Fair Trade” products are often seen in “socially conscious” retailers like health and “whole” food shops. It presents a novel approach to doing business that takes into account social and environmental factors in its pricing to consumers and directly compensates commodity food producers, like coffee and cocoa farmers. Here proponents explain the philosophy from several different vantage points.

Can an educated public really create a kinder, gentler, consumer society? Do informed buyers make decisions more sensitive to their world? Can you have your cake and eat it too? Some activists think that voracioius consumers need not be subdued, but only that their desires be tweaked, redirected…

Do those who control the wealth in a society also dictate its desires? In this segment we’re able to listen in on the discourse of Spanish intellectuals critical of the modern consumer culture, which they see as something of a Svengali-like oppressor and manipulator of the masses.

Can a consumer-driven market be replaced by an informed system of mutual cooperation by a like-minded populace? Is the market always at odds with the well being of the planet? Is it true that otro mundo es possible? Let’s find out what some experts think…

Evo Morales was a Bolivian congressman at the time of filming in 2004. At the time he was best known as an advocate and unofficial representative of traditional coca farmers, who are, for the most part, poor and marginalized. Today this indigenous politician and one-time farmer himself is best known for being president of Bolivia.

A fishing village like Adícora can be a place of work and industry for locals, but also one of rest and relaxation for travelers. Chober comes from a fishing family and knows the trade, but he recognizes the growing importance of tourism. His generation realizes that the survival of both ways of life necessitates better care of the environment and increased ecological awareness.

Chober and his buddies are building a little club on the beach that is aiming to provide services to beach goers and visitors, while at the same time providing events and opportunites for community members, particularly young people. Like his friend Francisco, Chober is concerned with the environment, and finding uses for discarded materials.

From the Rey Juan Carlos University in Madrid, Luis Matosas speaks to us about his job as a computer science professor. He additionally organizes a seminar on marketing and "personal branding" and explains to us its importance in the current labor market.