Can an educated public really create a kinder, gentler, consumer society? Do informed buyers make decisions more sensitive to their world? Can you have your cake and eat it too? Some activists think that voracioius consumers need not be subdued, but only that their desires be tweaked, redirected…

Do those who control the wealth in a society also dictate its desires? In this segment we’re able to listen in on the discourse of Spanish intellectuals critical of the modern consumer culture, which they see as something of a Svengali-like oppressor and manipulator of the masses.

Can a consumer-driven market be replaced by an informed system of mutual cooperation by a like-minded populace? Is the market always at odds with the well being of the planet? Is it true that otro mundo es possible? Let’s find out what some experts think…

New reflections on happiness, love and addictions stand out in this part through the voices of Daniel Giménez Cacho and Diego Luna as well as in the melody of La Original Banda El Limón.

This part of the documentary explores the gap between how we tend to live our lives and how we perhaps should. Against this backdrop of reflection, indigenous hip-hop group Slajem K'op performs one of their pieces in Tzotzil.

Pipo and July delve into a conversation about the languages they would like to learn and why. We also discover what languages both of them already master.

After listening to verses from the book La emoción de las cosas by Mexican writer and journalist Ángeles Mastretta, Mexican singer Natalia Lafourcade, and the iconic member of the group Café Tacvba, Meme del Real, delight us with the sweet song Cuando llegaré.

In this second part, Edison delves into the motor acceleration, the software system that controls it, and the comfort, ease of use, and low maintenance that an electric car offers.

Pipo meets with Edison Maywa, owner of an electric car, to learn firsthand about the advantages of this type of vehicle compared to a combustion engine one.

Continuing with the theme of pain in life, it's the turn of the legendary Mexican wrestler Blue Demon to share his own personal experience.

In this part of the documentary, the idea of suffering and pain as necessary elements to obtain a deserved reward is discussed.

With the music of Los Macuanos, this video introduces us to the theme of resistance and its different manifestations in Mexican society.

With the musical background of the regional female group Las Maya Internacional, actors Daniel Giménez Cacho and Diego Luna offer their reflections on how gender relations are defined in Mexico.

In this part of the documentary, Mexican DJ and producer Camilo Lara takes us to Mexico City with the notes of his electronic music, also giving us an explosive fusion with the horns of Banda Agua Caliente and the Cumbia Cusinela by the group Venado Azul.

With this video begins a new section of the documentary dedicated to gender differences. The words of famous Mexican actor Diego Luna serve as a preamble to the music of the group Venado Azul, who performs for us, in the Huichol language, their vibrant Cumbia cusinela.