Political campaigns are tough (and they can get even tougher after the voting). In this video documenting Andrés Manuel López Obrador’s presidential race, we learn some of the tricks of the trade in Mexico.

Útilies. It relates to school supplies, including notebooks, pens, pencils, crayons, paper, scissors… anything children need to get through the school year. Not a big deal for the middle class, but it can be a serious challenge to those of lesser means. López Obrador made it a campaign promise that útilies would be provided free to all children throughout Mexico, just as he did for the children of Mexico City while he was mayor.

Just, as immigration is a big campaign issue in the US, emigration touches a nerve in Mexico. When Andrés Manuel Lopéz Obrador ran for president of Mexico in 2006, he wanted to make it clear that his goal was to create jobs, in Mexico, so that would-be migrants would feel less need to flee north.

Could it be that the “Tu Rock es Votar” campaign resulted in a closer Mexican 2006 election, one that ironically left the youth feeling more disillusioned than ever? Felipe Calderón Hinojosa edged out Andrés Manuel López Obrador by such a thin margin that the losing side demanded a total recount, which was not granted. The ensuing cloud surrounding the election left a bitter taste in the mouths of many Mexicans.

Armando David Ortigosa decided that something needed to be done to motivate the young people of Mexico to participate in its presidential election. He looked north for inspiration, where the “Rock the Vote” campaign used pop stars to try and get young voters to the polls. The Mexican equivalent became known as Tu Rock Es Votar.

In this installment of the dispute documentary we hear Mexican revolutionary Emiliano Zapata quoted over a protester’s loudspeaker. As Zapata said: “¡Victoria o muerte!” (“Victory or death!”). To protest the taking of their farmland, the people of Atenco are using stronger and stronger language. Listen in.

Enjoying almost full support by his party as their presidential candidate, Andrés Manuel López Obrador stepped down from his post as Mayor of Mexico City, aka D.F. (Distrito Federal) to campaign for the presidency of Mexico in the 2006 elections against Felipe Calderón.

López Obrador’s campaign commercials really try to shake potential voters out of their sillas, attempting to give the potentially marginalized a strong message: “now it’s our turn, now it’s your turn!” He blatantly positions himself against the rich, those who “take the biggest piece of the cake.”

Partido de la Revolución Democrática is what PRD stands for, and Mexican presidential hopeful Manuel López Obrador has been with the organization since its infancy when was known as the “Democratic Current” (Corriente Democrática), a dissenting wing of the once indomitable PRI, Partido Revolucionario Institucional.

Something that induces lagrimas (tears) is said to be lacrimógeno. So if you were organizing a Festival de cine lacrimógeno, only tear-jerkers would fit the bill. If, on the other hand, you were organizing a protest of the forced seizure of your family’s farm, you might find yourself crying because of the gas lacrimógeno wafting through the air.

If you find it unusual that a farmer is comparing compensation for his land with the cost of presidential bath linens, you are clearly not aware of the toallagate scandal that rocked Vicente Fox’s administration and led to resignations at Los Pinos. We’re not sure what kind of towel US $400 buys, but it best be pretty darned afelpado is all we can say!

Can the forced displacement of families ever be justified? This is a question that knows no borders as governments seek out locations for new highways, hospitals, universities, and, especially, airports. The people of Atenco, Mexico, argue against plans to put one on their farmlands.

Harvard-educated Felipe Calderón, who the New York Times calls “a dapper man who speaks with all the fire of an economist,” is perceived as the safe, business-friendly presidential candidate. This video carefully cultivates a persona antithetical to the rougher-hewn López Obrador.

Does Felipe Calderón love his children? We are quite sure that he does. If this promotional video for the possible heir to fellow PANista Vicente Foxe seems to you to have a “North of the border” slickness, it may not be simply coincidental.

Felipe Calderón is running for president of Mexico as the candidate of PAN, Partido Acción Nacional. “The National Action Party” is also the party of Mexico’s current president, Vicente Fox. Felipe’s campaign slogan? Para que Vivamos Mejor, “So we can live better.” We know there must a word play parody of this phrase, but we haven’t found it yet!