Harvard-educated Felipe Calderón, who the New York Times calls “a dapper man who speaks with all the fire of an economist,” is perceived as the safe, business-friendly presidential candidate. This video carefully cultivates a persona antithetical to the rougher-hewn López Obrador.

Does Felipe Calderón love his children? We are quite sure that he does. If this promotional video for the possible heir to fellow PANista Vicente Foxe seems to you to have a “North of the border” slickness, it may not be simply coincidental.

Felipe Calderón is running for president of Mexico as the candidate of PAN, Partido Acción Nacional. “The National Action Party” is also the party of Mexico’s current president, Vicente Fox. Felipe’s campaign slogan? Para que Vivamos Mejor, “So we can live better.” We know there must a word play parody of this phrase, but we haven’t found it yet!

Tu Rock Es Votar, a.k.a. TREV, continues its efforts to rally Mexico’s youth to get out and vote come election day. It’s something of an unspoken secret that TREV’s organizers tend to lean to the left, but they strive to make the ads non-partisan.

Just over a quarter of Mexico’s 127.5 million people are aged 18-24, and as such the “youth vote” could easily make or break any candidate in Mexico’s upcoming election on July 2. Patterned after the “Rock the Vote” campaign in the USA, Tu Rock Es Votar is running a television, radio and web campaign that hopes to improve voter turnout in the Mexican youth population despite a general desencantado (“disenchanted”) attitude found amongst all eligible voters.