Can an educated public really create a kinder, gentler, consumer society? Do informed buyers make decisions more sensitive to their world? Can you have your cake and eat it too? Some activists think that voracioius consumers need not be subdued, but only that their desires be tweaked, redirected…

Do those who control the wealth in a society also dictate its desires? In this segment we’re able to listen in on the discourse of Spanish intellectuals critical of the modern consumer culture, which they see as something of a Svengali-like oppressor and manipulator of the masses.

Can a consumer-driven market be replaced by an informed system of mutual cooperation by a like-minded populace? Is the market always at odds with the well being of the planet? Is it true that otro mundo es possible? Let’s find out what some experts think…

Federico Kauffman Doig began his career at the Museo Rafael Larco Herrera as a security guard. Today he is president of that institution and one of the world’s most respected archeologists, as well as a delightful and engaging speaker! This program originally appeared on Televisión Nacional del Perú as part of the esteemed artistic series, Presencia Cultural.

Federico was something of a wanderer in his early days, and describes himself as having been a “pre-hippy.” His father, intent that his son be something other than a vagabundo, probed Federico for any hint of passion, any calling. “It’s called archeology!” he yelled upon hearing that the young man enjoyed exploring ancient ruins.

If you are not yet a fan of Señor Doig, you don’t have a pulse! His jungle expeditions have led to the discovery of everything from the anatomically-blessed Pinchudos statues to the giant upright mummies found in a site known as Carajía. We’re ready for an expedition!

Federico Kauffman Doig has received the highest title the Peruvian government gives in honor of cultural achievment, Amauta. Sweden and Austria have also bestowed him with awards and titles. So is he ready to join the ranks of jubilados? No way! He still explores cliffs 4000 meters high and has far too many unfinished essays to even consider it for un momentito.

Joan Planas’ documentary, Con ánimo de lucro (With Intent to Profit), launches with a list of the UN’s objectives for development in the new millennium. While the UN plan calls for cutting poverty in half by 2015, it’s off to a terrible start. So we’re off to explore what’s gone wrong in Nicaragua, one of the countries with the most NGOs and the highest levels of poverty in Latin America. 

Continuing their trip through Nicaragua, Planas’ film crew stops in San Nicolás and discusses the lack of potable water. A group of Spaniards have offered to remedy the situation. Why does the problem still exist? Could the elected officials actually be standing in the way of progress?

Trying to figure out why he wouldn’t approve the water project, the filmmakers try to track down the mayor, but they can’t find him at home. They do find children with containers making the trek to the water source from home and back.