Meet Elisa and her kids from Monterrey, Mexico, who visit a street market in search of a costume to attend a Harry Potter-themed party.

Just over a quarter of Mexico’s 127.5 million people are aged 18-24, and as such the “youth vote” could easily make or break any candidate in Mexico’s upcoming election on July 2. Patterned after the “Rock the Vote” campaign in the USA, Tu Rock Es Votar is running a television, radio and web campaign that hopes to improve voter turnout in the Mexican youth population despite a general desencantado (“disenchanted”) attitude found amongst all eligible voters.

Tu Rock Es Votar, a.k.a. TREV, continues its efforts to rally Mexico’s youth to get out and vote come election day. It’s something of an unspoken secret that TREV’s organizers tend to lean to the left, but they strive to make the ads non-partisan.

Armando David Ortigosa decided that something needed to be done to motivate the young people of Mexico to participate in its presidential election. He looked north for inspiration, where the “Rock the Vote” campaign used pop stars to try and get young voters to the polls. The Mexican equivalent became known as Tu Rock Es Votar.

Could it be that the “Tu Rock es Votar” campaign resulted in a closer Mexican 2006 election, one that ironically left the youth feeling more disillusioned than ever? Felipe Calderón Hinojosa edged out Andrés Manuel López Obrador by such a thin margin that the losing side demanded a total recount, which was not granted. The ensuing cloud surrounding the election left a bitter taste in the mouths of many Mexicans.

Corn to dough and dough to tortilla. It’s simple, it’s automatic, and it’s how Alfonso and his siblings make their living. Step up to the counter to learn more.

Don Alonso tells us a bit about his tortilla business and how the automatic machines revolutionized the way to prepare tortillas.

The song, "No me enseñaste" [You Didn't Teach Me] is one of Mexican singer, Thalia's, most famous hits. Enjoy the official video of this romantic and melancholy tune!

Musician and songwriter, Jorge Garcia, leads the band, Suena Disco. Their single, Temblor, featuring guest artist, Itzia Aranda, incorporates electronic music from Guadalajara with a tropical flare.

Tatiana explains the symbolism behind the colors of the Mexican flag- red, white and green- as well as preparing a dish which both includes those colors and honors those values.

In celebration of the Day of the Dead, a Mexican holiday in which the departed are sometimes honored with the preparation of their favorite dishes, Tatiana shares with us a bit about her recipe for "Dead Raising Chilaquiles," as well as her philosophy regarding life and death.

Tatiana shares with us some home remedies for the restoration of our physical and spiritual health.

Welcome to Tacos Emmanuel in Pescadero, Mexico, where Pam and Jose Felipe Rodriguez will let us in on some of the secrets of the delicious fresh fish and shrimp tacos they prepare daily.

Bienvenido al sueño is the first solo effort by the artist formerly known as Rubén Albarrán—of Café Tacuba / Café Tacvba fame. (‘Tacuba’ became ‘Tacvba’ after a lawsuit, according to this Wikipedia entry.) Check out Sizu’s wild video to the album’s title track. Nice hats, no?

Sergio from Monterrey, Mexico, tells us about Mexico's great variety of amber as well as some of the ins and outs of the amber business.