De consumidor a persona means “From consumer to person,” and that’s a transformation of psyche the world may need to undertake if it’s going to survive peak ecological crises. Un Solo Mundo Produciones is a production company in Granada, Spain that produces engaging films revolving around social and environmental themes important to the planet as a whole.

Is organic farming still ecological when excessive resources are spent to ship goods halfway around the world? Why are ecologically-oriented producers more subject to government oversight than those using environmental contaminants?

Reducir, reutilizar, y reciclar: most of us have heard it in English, and here we hear it in Spanish. These women explain to us the “three R's” to combat the excessive amount of waste that we generate.

Transgenic, or genetically modified, crops are a marginal issue for most people in the United States. This is not the case in Europe, where the issue of transgénicos is very much in the forefront of the public's mind.

Comercio Justo, or “Fair Trade” products are often seen in “socially conscious” retailers like health and “whole” food shops. It presents a novel approach to doing business that takes into account social and environmental factors in its pricing to consumers and directly compensates commodity food producers, like coffee and cocoa farmers. Here proponents explain the philosophy from several different vantage points.

Can an educated public really create a kinder, gentler, consumer society? Do informed buyers make decisions more sensitive to their world? Can you have your cake and eat it too? Some activists think that voracioius consumers need not be subdued, but only that their desires be tweaked, redirected…

Do those who control the wealth in a society also dictate its desires? In this segment we’re able to listen in on the discourse of Spanish intellectuals critical of the modern consumer culture, which they see as something of a Svengali-like oppressor and manipulator of the masses.

Can a consumer-driven market be replaced by an informed system of mutual cooperation by a like-minded populace? Is the market always at odds with the well being of the planet? Is it true that otro mundo es possible? Let’s find out what some experts think…

Joan Planas’ documentary, Con ánimo de lucro (With Intent to Profit), launches with a list of the UN’s objectives for development in the new millennium. While the UN plan calls for cutting poverty in half by 2015, it’s off to a terrible start. So we’re off to explore what’s gone wrong in Nicaragua, one of the countries with the most NGOs and the highest levels of poverty in Latin America. 

Continuing their trip through Nicaragua, Planas’ film crew stops in San Nicolás and discusses the lack of potable water. A group of Spaniards have offered to remedy the situation. Why does the problem still exist? Could the elected officials actually be standing in the way of progress?

Trying to figure out why he wouldn’t approve the water project, the filmmakers try to track down the mayor, but they can’t find him at home. They do find children with containers making the trek to the water source from home and back.

The film crew met with a team from Ayuda en Acción, and it appears that its organizational heart is in the right place. Yet, despite the presence of over five hundred NGOs working to improve the lot of Nicaragua’s poor, their plight worsens every year. Many local activists and intellectuals do not trust the non-profits, and accuse them of having their own enrichment as concern numero uno.

That literacy will directly contribute to the health and well being of a people few can doubt. But are a literate people more likely to care for the environment? One man thinks so, and has started a grassroots neighbors teaching neighbors project for the good of both la gente y la tierra.

Does graphic and violence-ridden television news that presents the worst aspects of a society also bring out the worst in its audience? Our filmmaker seems to think so, and believes that it is young viewers who pay the price when spectacle trumps thoughtful analysis and measured presentation.

Does broadcast media really have a responsiblity to promote and defend human rights? Or is it to simply make shows that people like and that attract ratings? Several Nicaraguan journalists and media producers discuss these ideas in a round table discussion.